PRODUCT DESIGN STUDIO
Cross-Pollination as an attitude to design.COURSE DESCRIPTION
Market trend research, material sourcing in Italy, and creativity are used to explore a design model. Working in team, students can create a concept and develop one original design.
The course is intended for students with an initial understanding and experience in Product Design with the intention of further stimulating their knowledge and skills.
In the course students will develop a short project geared towards creative thinking and exploring. The project will be developed in groups as a studio work, under the supervision of an established designer in an open discussion to help students understand what kind of process they need in order to bring the product to the final presentation stage.
The implementation of the students’ design skills, to be stimulated in the studio, will be backed by visits in and around Milan (with a school tutor and also following an individual observation path suggested by NABA). Guest lecturers will provide inspiration and knowledge to support the design process. Specific workshops focused on materials, history of design and on the biography of an object, will expose students to multiple possible approaches.
COURSE OBJECTIVES
- Analyzing contemporary product design through observations of Italian art and design.- Designing a product line based on original research.
- Achieving basic product design skills.
ADMISSION REQUIREMENTS
Students will have to be motivated and curious, ready to work individually and in group. Active participation in the seminars and studios will be highly profitable for the students. Drawing (by hand and/or digitally) and model-making skills are required. In general the level of education should be equivalent or higher than the second year of university studies (BA) in Product/Interior/Industrial Design.Students that already participated in the previous introduction level course (July 5th -July 16th) will be admitted to this course. In this case, they should be ready and flexible to manage an upper level, sharing with designers the experience and the process of design work.
OUTPUT
Upon successful completion of this course students will be able to:1. describe selected aspects of Italian product design;
2. produce a design journal using original observations of Italian art and design, including conceptual components;
3. demonstrate an understanding of contemporary product design through the development of a coordinated product line using hand or digital drawing;
4. design and execute a prototype product model;
5. critique a product line and original prototype model through oral and visual communication.
